The UK Digital Business Association (UKDBA) is a trade association which has been established to represent the interest of British online businesses. Our membership is made up of some of the most ground-breaking online retail brands to be born and grown in the UK. Our members have helped to underpin the UK as the most advance e-commerce market in Europe, keeping ever-changing consumer interests and habits at the heart of their ambitions. The British online industry is one of the UK’s greatest success stories and the UKDBA is here to champion our members, their customers’ interests, providing them a voice in a rapidly evolving world.